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About Us

About Us

BetKing is a sports betting company in Lagos, offering online services nationwide and agency services in Nigeria. Among the offerings of the company’s services are sports betting, not restricted to football, hockey, cricket, tennis, basketball and more, customized state-of-the-art virtual games including the exclusive Kings' League and Colour-Colour.

BetKing also offers agency opportunities for individuals who will come to be called Kingmakers once they sign up to deliver offline sports betting services to customers.

BetKing is a product of SV Gaming Limited and the birth of the new brand was initiated by an evolution in strategy and the objective to offer more value to customers. BetKing is currently licensed by the Lagos State Lotteries Board, Anambra State Gaming Company and holds a sports and gaming license issued by the Osun State Government. In addition, BetKing is licensed by the National Lotteries Board.

 

Mission

We believe everyone is a king and this is reflected in everything that makes up our brand; from our colors that symbolize royalty and wealth, to our logo that stands out from the crowd, our service delivery that is specially designed for Kings and our objective to grow the Kingdom - one King at a time.

We understand that sports betting is driven by love for the games and a passion to make a change. For us at BetKing, we celebrate those who take the stand to change their lives and the lives of those around them, those who stand for what they love and believe in, the prediction kings and the kings at heart.

It is, therefore, our mission to create an efficient system that enables the quests of our Kings and Kingmakers by providing the right technology, radical innovation and uncompromised service to all our customers.

 

Vision

To develop and radically expand the growth of Bluebloods in Nigeria and Africa.

 

Our Values

Being the best is a driver for us at BetKing, which is why we put a lot of effort into crafting, maintaining and upgrading all aspects of our service to make sure that they suit the requests of our customers and match or even exceed their expectations. In delivering this, we also believe in the following;

Wealth is an attitude

Our customers are Kings

All our customers deserve premium service

Trust is important to us which is why we choose to be transparent in our engagement with our customers and the public.

Hard work & Innovation, the perfect combination

 

Social Responsibility

BetKing is dedicated to changing the face of sports betting in Nigeria and in doing so, we are committed to initiatives that improve the conditions of the society where we operate. One of our initiatives is to create over 4000 jobs by the end of December 2018 by offering Nigerians opportunities to become Kingmakers.

Our operations also promote responsible gambling and restrict underage gambling through verification checks at registration online and pre-engagement verification at offline stores.

Click here to join the Playground for Kings today!

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