BetKing is a sports betting and entertainment company offering online services in Nigeria, Kenya and Ethiopia, and agency services in Nigeria. Among the offerings of the company’s services are sports betting, not restricted to football, hockey, cricket, tennis, basketball and more, customized state-of-the-art virtual games including the exclusive Kings' League and Colour-Colour.
BetKing also offers agency opportunities for individuals who will come to be called Kingmakers once they sign up to deliver offline betting services to customers.
BetKing is a product of SV Gaming Limited and the birth of the brand was initiated by an evolution in strategy and the objective to offer more value to customers. BetKing is currently licensed by the Lagos State Lotteries Board, Anambra State Gaming Company and holds a sports and gaming license issued by the Osun State Government. In addition, BetKing is licensed by the National Lotteries Board.
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We believe everyone is a king and this is reflected in everything that makes up our brand; from our colours that symbolize royalty and wealth, to our logo that stands out from the crowd, our service delivery that is specially designed for Kings and our objective to grow the Kingdom - one King at a time.
We understand that sports betting is driven by love for the games and a passion to make a change. For us at BetKing, we celebrate those who take the stand to change their lives and the lives of those around them, those who stand for what they love and believe in, the prediction kings and the kings at heart.
It is, therefore, our mission to create an efficient system that enables the quests of our Kings and Kingmakers by providing the right technology, radical innovation and uncompromised service to all our customers.
To develop and radically expand the growth of Bluebloods in Nigeria and Africa.
Being the best is a driver for us at BetKing, which is why we put a lot of effort into crafting, maintaining and upgrading all aspects of our service to make sure that they suit the requests of our customers and match or even exceed their expectations. In delivering this, we also believe in the following;
BetKing is dedicated to changing the face of sports betting in Africa and in doing so, we are committed to initiatives that improve the conditions of the society where we operate.
Our operations also promote responsible gambling and restrict underage gambling through verification checks at registration online and pre-engagement verification at offline stores.
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